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- Design & Product8 min readWebsite design for doctors: a trustworthy, compliant and findable practitioner siteWhat a doctor or clinic website needs: trust-building content, healthcare advertising rules, booking flow, local SEO and privacy: a practical guide.Read →
- SEO and GEO8 min readAI for SEO: what it speeds up, and what you should never hand overWhere AI speeds up SEO and where it gets things wrong: Google’s stance on AI content, a practical workflow and what to ask an AI or SEO agency.Read →
- Artificial Intelligence7 min readChatbot or RAG? Choosing the right AI assistant for your businessThe difference between a classic chatbot, a general AI model and a RAG-based assistant: when to use which, data security and how setup works.Read →
- Case · Design & Product7 min readFrom “just a website” to a specialist brand ready to growHow we built a personal brand for an orthodontist working across Gebze and Gölcük without her own practice: logo, web experience, social media and SEO.Read →
- Design & Product7 min readWhat is brand identity? The parts of a system that is more than a logoWhat brand identity is, what identity design covers, and how it differs from a logo. The process, the deliverables, and when a brand needs a refresh.Read →
- Growth & Visibility7 min readWhat is GEO? Getting your brand into ChatGPT, Gemini and Perplexity answersWhat Generative Engine Optimization (GEO) is, how it differs from SEO, and how ChatGPT and Perplexity decide which brands to mention. A practical guide.Read →
- Engineering & Technology8 min readBuilding a website: how the process works, how long it takes and what drives the costWhat does a website cost? Project steps, what stretches the timeline, what drives price, SOART’s starting budgets and what to ask when comparing quotes.Read →
